In the Shopping Olympics, this won gold
The world’s largest shopping mall business opened their first UK store in Shepherd’s Bush, West London in 2008.
I worked on the launch with the Portas Agency (Westfield’s PR) as their advertising creative. This was followed a few years later by the flagship mall in East London’s Stratford, just in time for the 2012 London Olympic Games.
For Westfield Stratford City, I created a strategy which leveraged the hipness of London’s East End and combined it with the glamour of London’s West End shopping experience.