Think Natural

Natural Health and Bodycare

Two ex-TV execs came up with the idea for Think Natural - a company producing products that employed only natural ingredients. From the initial concept, I helped name the business, worked on the business plan, and ultimately created much of the marketing activity, including an arresting print and online campaign featuring various images made from natural ingredients ‘Rosemary’ the flagship character was joined by a floral bra, and sun lounger and beach towel, all stunning creations of Elton John’s favourite florist, Simon Lycett. The company depended on direct sales from the web and the print work, so advertising that pulled was critical. And it did. The company was ultimately bought out by Superdrug - which exit strategy was always part of the business plan.

]Skills Employed:

  • Idea creation
  • Business planning
  • Naming
  • Brainstorming
  • Corporate identity
  •  Advertising
    • Press
    • Posters
    • Online
    • Brochures
 
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