[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][x_card animation=”flip-from-right” center_vertically=”true” front_style=”border-width: 2 2 2 2; border-style: solid; border-color: ; color: #ffffff; background-color: #3498db;” front_image=”http://fielding.co.uk/wp-content/uploads/2018/04/Carlton_Communications_logo.svg_.png” front_image_width=”200px” front_title=”The web arm of Carlton TV” front_text=”Popcorn.co.uk
Jamba.co.uk
Simplyfood.co.uk
” back_style=”border-width: 8px 8px 8px 8px; border-style: solid; border-color: #744288; color: #ffffff; background-color: #9b59b6;” back_title=”Websites with a TV feel” back_text=”Carlton TV launched three websites simultaneously.
Popcorn for movie buffs
Jamba for gamers
SimplyFood for foodies
The promotional activity surrounding the three launches was prolific, as you can imagine. Being a TV station, they naturally wanted TV ideas, but valued the 360 approach extending campaigns to beer mats and large single screen sites in the middle of London.
Skills:
Advertising
TV
Print
Posters
Radio
Online
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