British, with a twist
The quintessential English clothing and luxury goods company became a part of the changing face of Britannia.
The style is still sophisticated, the quality is still impeccable, the ingenuity is still astonishing. But now, there is added to this a streetwise edge a sense of danger, of ‘modern Britishness’, of youthful exuberance. I was charged with representing this new face of Alfred Dunhill to the world in many ways:
I created radio commercials for the London shops’ summer sale.
I worded all the international press releases announcing new collections, new products, new ideas from Alfred Dunhill.
I designed posters to complement their then sponsorship of the most prestigious Polo weekend of the season (now sponsored by Cartier).
I worked on the Longitude and Millennium product ranges and produced a great deal of literature and collateral.
I even invented a belt that also weighed suitcases!
I was called in as a knowledgeable friend to manage projects and to name products and services.
I was proud to act as an integral part of the marketing team, helping out whenever and wherever I could.
Alfred Dunhill Ellen Von Unwerth Shoot
The first three commercials were designed to run in the same break.
The other two were stand-alone.
And yes, that's Sean Pertwee.