Retrospective

The collected works of Bruce Fielding

Over the years I have generated a huge body of work. I've put some of it  together in one place for your viewing pleasure. There are concepts, ads, ideas and more here. Most of them ran, some of them didn't but I love them anyway. If you have time, you might enjoy a bit of a browse. Thank you for wasting a few minutes here.


 
UK Plus

Before Google (there really was a time before Google) there were quite  a few search engines. UK Plus was a search engine owned by Associated New Media company which used real people to filter search results before today's algorithms did the job. That was their point of difference, and one that we used to full effect.

Year two, we changed their logo from something that felt a bit corporate to something a bit more fun and digital. And then produced a campaign that was based on happiness.

Skills:

  • Concepts and headlines only

Clarks

Everyone takes pictures with people's heads cut off. We did it deliberately to focus on the shoes...

Skills:

  • Concepts
  • Copy
Psion

Sadly defunct, but David Potter's innovative handheld organiser company -  Potters Scientific Instruments Or Nothing - was a leader in its field, and elements of their Symbian operating system can still be seen in today's smartphones.

There were several campaigns for Psion, including product specific ones. The copy on all of them is really well written.

Skills:

  • Concepts
  • Headlines
  • Copy
    Charlotte Street

    This was a pitch for the site charlottestreet.com, one of the first websites exclusively for women and part of the Associated New Media group. It featured a forum which was the focus for the ads.

    Skills:

    • Concepts
    • Copy

      Over the years I've written a LOT of commercials...

      House of Fraser

      The Manchester branch of House of Fraser was having a refit and these concepts were part of a pitch.

      Skills:

      • Concepts
      • Placeholder